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Kering in Novara with the polo that will deliver luxury to the world. Video creation with 3D animation



Timelapselab will collaborate with Kering for the creation of a video with 3D animation of the new logistics center in Novara, from which up to 80 million packages will be sent to 80 countries and up to 20 million pieces will be stored.

Kering is an international group operating in the luxury sector based in Paris, owns brands such as Gucci, Yves Saint Laurent, Balenciaga, Alexander McQueen, Bottega Veneta, Boucheron, Brioni, Pomellato.

The video will offer a more detailed and realistic view of the project. The result guarantees dynamism, innovation and uniqueness thanks to the high-impact, effective and exclusive project.

Built in record time, the Group’s new global logistics hub spans over 162,000 square meters (roughly 22 rugby fields) and combines cutting-edge technology and automation, scalability, sustainable innovation and modern features dedicated to employee well-being. .

The hub will respond to the demands of regional warehouses, stores, wholesale and e-commerce activities on a global scale, significantly increasing the Group’s capacities in terms of shipping (up to 80 million pieces per year) and storage ( up to 20 million pieces). The new hub will also allow:

– reduce lead times by 50% by increasing the speed of deliveries;

– further strengthen the synergy between the Group’s brands.

“It is the largest investment ever by Kering in Italy,” explains Jean-François Palus, general manager of the group. The extent of this commitment has not been revealed, but the rent must be in proportion to the 200 million with which the German group Dws bought it from Logistics Capital Partners last July, in the area that will become the largest logistics park in Italy. Italy. «Over the last ten years Kering has grown very and very quickly – adds the manager -. With this investment, we lay the foundations for our future development, in a strategic area between Milan, where our headquarters in Italy and many of our stores are located, Malpensa airport and the most important highway in Northern Italy “.

The Trecate hub has almost entirely replaced the 20 warehouses that the group had in Switzerland, which have become too small and obsolete (but some will remain active, probably dedicated to watches).

The result guarantees dynamism, innovation and uniqueness thanks to the high-impact, effective and exclusive project.


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