Through the use of animated videos, it is possible to dynamically and engagingly showcase the construction process of a building or public work. In this article, we will examine how construction site animation can be an excellent marketing strategy for companies in the industry.
Advantages of construction site animation for marketing
Before we dive into three examples of construction site animation for marketing, let’s explore the benefits that your company can derive from this application. Here are the key ones:
- Increased visibility: an animated video of a construction site grabs the audience’s attention and can be easily shared on social media to boost the company’s visibility.
- Clarity and understanding: animation allows for a clear and intuitive illustration of the construction process, providing the audience with a comprehensive view of the project in just a few seconds of video.
- Customer engagement: animated presentation of the construction site and the progress of work creates a strong emotional engagement with potential customers, making them feel part of the project.
Why is it important for a brand?
Construction site animation offers a strategic avenue for achieving the differentiation with other brands. Companies can showcase their projects in a manner that not only captures attention but also leaves a memorable impression on viewers.
The goal is to create a narrative that not only highlights the company’s expertise and capabilities but also resonates with the audience on a deeper level. This emotional connection is what sets brands apart and fosters long-term loyalty among clients. Moreover, in an era where digital content consumption is prevalent, the ability to stand out through visually compelling animations can significantly enhance a brand’s reach and impact.
Furthermore, construction site animation serves as a powerful tool for shaping brand perception. Through carefully crafted visuals and messaging, companies can position themselves as:
- industry leaders
- innovators
- champions of sustainability
depending on their strategic objectives.
This helps in shaping how the target audience perceives the brand, fostering trust, credibility, and positive associations.
Ultimately, by enhancing brand visibility through construction site animation, companies not only attract new clients but also reinforce relationships with existing ones. This increased visibility translates into more opportunities for growth, expansion, and ultimately, sustained success in a competitive marketplace.
Successful cases of construction site animation for marketing
Many large companies have chosen TimelapseLab to monitor their construction sites and use the videos for posting on social media and YouTube. Let’s take a look at some examples!
Lidl in Milan
Lidl was one of the major players to adopt a construction site monitoring project with subsequent use for social media. The choice of TimelapseLab was made not only for marketing reasons but also for safety in the construction site.
Another characteristic of using animation on the site is the presence of monitoring systems that allow the company to remotely see if all workers are wearing personal protective equipment correctly, as well as the vehicles entering and leaving the site. This is to maintain safety even when project managers are not present.
Watch the video here:
Ballata for Genoa
Construction animations are not only used in the construction phase of buildings but also for festivals. An example is the charity festival held in Genoa in 2019: Ballata for Genoa.
This was certainly useful to show the entire process of setting up the stage and event stands, allowing all workers to manage their work with more peace and tranquility. Being an event with famous singers, certainly time-lapse videos were used on social media and in the editing of professional videos.
Watch the video here:
Theodoric Bridge in Ravenna
Timelapselab produced the 4K time-lapse video for the construction of Theodoric Bridge in Ravenna, passing over the station, in collaboration with Fadep. A crucial asset for the city’s viability. Time-lapse technique combined with 4K drone video for a highly impactful result.
Watch the video here:
Find out more about time lapse for marketing: contact us at info@timelapselab.it
